Maybe you haven't seen the 2005 animated masterpiece, Robots. As it is, in fact, a cinematic epic about crushed dreams, capitalism, found family, and the power of big dreams, you have some homework to do.
Introducing Mr. Bigweld
In the film, the inspiring Mr. Bigweld briefly loses his spark and is restored to his former innovative genius by the scrappy young hero, Rodney Copperbottom. But that's not the big picture. The real gem of this film is Mr. Bigweld's catchphrase, "See a need, fill a need!" That's where the marketing genius comes in.
See a need
We're marketers. It's literally our job to know our audiences well enough to not only understand their immediate needs but anticipate the needs they don't know they have yet. We leverage data to better understand who we're talking to and what they care about, and then we make the magic happen within our marketing strategy.
Fill a need
We fill the need by telling the right story. And when we do our jobs with empathy and a dedication to being (and talking to) real people, those stories make an emotional impact that encourages our audience to take the next best action.
Contrary to popular belief, making the sale isn't actually our job. Marketing is about helping your audience make a better decision easier, and creating an emotional connection is a time-tested way to make this happen.
Once upon a campaign
The best marketing storytelling happens when you have a crystal-clear understanding of who you are as a company, what sets you apart, what your audience is really looking for, and the unique way you can help get them there.
Need help getting started? Get in touch. We're here to help.
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